Daniel Cuende Personal website

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Daniel Cuende (Barcelona, 1971) studied Industrial Engineering at UAX University. In 1991, he co-founded CUENDE Infometrics with the goal to create innovative and efficient research methods. He has several well-known developments and patents in the research field.

ESOMAR representative from 2005 to 2013 and now part of the ESOMAR Disciplinary Committee.

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain. He is also involved in research on the Australian OoH audience system, ROUTE UK OoH audience system and participates in US MRC (Media Rating Council) Digital OOH Measurement Standards Working Committee.

Cuende is the head of the developing team for the OoH planning software for USA, Spain, South Africa, Pakistan and UK

Daniel has been a regular speaker at ESOMAR & ARF International Conferences. He teaches MBA courses and classes at AEPE, University Antonio de Nebrija, CESMA, CEES, University Alfonso X, Univ. Complutense, AEDEMO, IIR, ICADE, Instituto de Empresa (IE) in Spain.
He is an active member of the ACM (Association of Computing Machinery) and SIGKDD (Special Interest Group on Knowledge Discovery in Data and Data Mining).

He has two kids, an important passion for technology and enjoys skiing.



collage Daniel Cuende


FEPE International Cogress 2014 at Vienna

V Encuentro AEDEMO-ANEIMO-ESOMAR 2013 at Madrid

IV Encuentro AEDEMO-ANEIMO-ESOMAR 2012 at Madrid

WM3 Conference 2009 at Stockholm

XVI Jornadas Publicidad Exterior AEPE 2007 at Lanzarote

CUENDE Infometrics corporate presentation

Web research of Cannes Lion awared Campaing
"El pueblo en el que nunca pasa nada" (2009)